I’ve often wondered why there seems to be a wide variance between the expectations of certain brands who discount and those who don’t?
Some brands set themselves up with different published retail price lists, (the manufacturer’s suggested retail price), whereby all different sorts of “discounts” are made available to the consumer. Other brands have long held fast to the practice, the price is what it is. For whatever reason, they’ve maintained their position in the marketplace and don’t seem to feel compelled to change their course, even in challenging times.
I wonder, if we took a poll of the Louis Vuitton shops across the world, how many have been automatically asked to reduce the price of their product by shoppers?
A well-known, national furniture brand offers all of the elegance, quality and style, and yet the consumer assumes a discount or price concession will be given. It’s a matter of programmed thoughts.
Chances are the model, (in the 1st photo), would be spending more of her hours in the experience of the featured bedroom, rather than carrying around her LV bags. Is the difference that more people will “see” her with her LV bags and the logo creates an external perception about her lifestyle? Yes, Louis Vuitton offers exemplary quality, but isn’t there is a certain caché in the instant brand recognition? (Recent article: “Louis Vuitton, the French maker of laminated canvas handbags, is the world’s most valuable luxury brand for the sixth consecutive year.) Can this concept ever be captured by the home furnishings industry?
Have furniture and design been relegated to commodity items? . . . of which the market treats as equivalent, or nearly so, no matter who produces it? Is there a fear of loosing consumers/clients if a discount is not offered?
I can’t help to be captured by the irony of comparing two of the definitions of ‘Discount’ and I thought you might appreciate them, too.
- Reduction in price: a reduction in the usual price of something.
- Dismiss something as untrue or trivial: to decide that something can be disregarded as unimportant, irrelevant, or untrue.
Gives pause for thought, doesn’t it? Thanks for sharing yours.
Coming Soon – “Interior Design: Trusting The Process”